The South Dakota Beef Industry Council (SDBIC) will be keeping it simple this year with a new Holiday Campaign titled, “Simplify the Season with Beef”. This 2021 campaign will once again partner beef with retailers from across the state to deliver simple easy tricks and tips for creating that perfect family dining experience. Whether it is a large family gathering or a small intimate dinner with close friends, beef provides simple, easy to use options for holiday enthusiasts.

Team Beef SD and Celebrity Chef, Justin Warner, will once again be highlighting beef throughout several social media platforms. The SDBIC works alongside SD retailers in providing toolkits for consumers that highlight the versatility and simplicity associated with beef. In-store promotions include the opportunity to win $500, $300 and $200 in Beef Bucks. Consumers will also have several online chances to win as beef gives back.

SDBIC Director of Nutrition and Consumer Information, Holly Swee states “We know the holidays can be stressful and our goal is to help you plan ahead and provide simple, easy, beef recipes, tricks and tips so you can enjoy the season with what matters most…. friends and family.” Swee continues “We have a wide variety of beef recipes for in various price points and offer simple tutorials, cooking hacks and recipe ideas to simplify the season and help meet your needs.”

Join us throughout the holidays as we share simple beef tips, tricks and recipes through the “Simplify the Season with BEEF” campaign. Follow the South Dakota Beef social media pages or visit sdbeef.org to learn more information.

Find simple beef tips, tricks and recipes to Simplify the Season with Beef at https://www.sdbeef.org/programs-events/holiday-entertaining

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information on Beef Checkoff and statewide efforts visit www.sdbeef.org and www.MyBeefCheckoff.com or contact Suzy Geppert at sgeppert@sdbeef.org.02